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As a graphic designer should I learn webdesign?
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seftonFree Member
I’m a Graphic designer working on Adobe Illustrator & Photoshop all day everyday.
I currently design a few web layouts in the two above programs and then pass these onto our marketing partners (who have web designers working for them).
I’ve no idea how a site is built but I’ve been told its very analytical of which being a typical creative type I’m the complete opposite.
I might download a trail Dreamweaver and take a look.
surely it cant be a difficult as 3D software??? ahaha
mastiles_fanylionFree MemberMy opinion is that good designers aren’t good builders and vice versa. I am a designer and spend my days designing/structuring etc websites but can’t code a line – we employ someone else to do that. And he can’t design.
But no harm in having a dabble, but a good builder wouldn’t even look at Dreamweaver…
phil.wFree MemberI currently design a few web layouts in the two above programs and then pass these onto our marketing partners (who have web designers working for them)
This is the bit I’m confused about. Are you substituting the terms web designer & web developer/coder. Often they are the same people but not the same thing.
If your designing sites does that include the functionality or are you just the artworker?
iDaveFree Memberyou should learn how people view websites as opposed to how they view printed material.
phil.wFree MemberIf you’r just artworking someone else’s designs then there is no need to learn Dreamweaver etc. Unless you don’t want to be just an artworker.
You’ll probably also come across a job one day where it would be advantageous to have an understanding of how sites get built even if still artworking.
EDIT: just seen your last post. If your designing functionality then you should understand how a site is built, otherwise how do you know what is/isn’t possible? And as iDave say’s user experience knowledge is also important.
binnersFull MemberI’ve never met a decent designer who either wanted too, or was capable of doing coding
I’ve never met a decent programmer who either wanted too, or was capable of designing
The two areas tend to be mutually exclusive in my experience.
Why not have a play with Flash. I find that useful to add some functionality and movement to your web designs without getting into coding stuff, which makes my brain ache and my heart sink
mastiles_fanylionFree MemberNO! Don’t bother to learn Flash – it is a dying beast. Apple (iPads/iPhones) don’t support it so why build something that immediately excludes a percentage of visitors.
phil.wFree MemberI’ve never met a decent designer who either wanted too, or was capable of doing coding
If your talking web designer then I disagree. They may not be hand coding PHP but, especially in small businesses, web designers can often put a site together.
And forget Flash. It’s not readable by search engines so not suitable for 99% of websites.
mastiles_fanylionFree MemberIt’s not readable by search engines
It is, but it is not simple…
Optimizing Flash for the so-demanding search engines is not an easy task. The effort that must be done and the amount of energy that must be spent on SEO for Flash are far greater than for the optimization of a HTML site.
Following are some tips on how to optimize Flash on your web site:
One of the best methods to optimize your Flash pages is to use the NOEMBED tag, the same way the NOFRAMES tag is used to index the sites built on frames. It’s between the noembed and noembed tags that text content must be inserted after you have defined a clear search engine optimization strategy for Flash.
Another Flash SEO method is the use of a CSS element, .div (which incorporates search engine accessible content), associated with a JavaScript function called SWFObject. This will allow detecting when browsers can display and view Flash. Search engine spiders that cannot handle Flash will choose to view the primary content, which contains links, headings, text, etc. in this case, Flash will not create any problems. It may not cause your site to rise spectacularly in the SERPs, but it will eliminate most of the ranking disadvantages that come with Flash sites.
If you’re going for the “all-Flash” approach (although most SEO practitioners strongly advise against this), there is also the possibility to create a HTML version of the Flash site and to offer that one for the spiders to index. You can create distinct HTML pages for each Flash page, and install the Flash movie on each page. If the visitor can handle Flash, they will see it. Otherwise, there will still be the HTML version, also accessible to search engine spider for indexing. You might lose the seamless effect that comes with Flash, but you will gain visibility and, possibly, some good ranking.
Use the Flash Search Engine SDK tool called swf2html. It will extract the text from the Flash file and transfer it into a simple HTML document, so you don’t have to do it manually. You will thus be able to see what the search engine spiders see.
Also, it would be useful to take into account some other aspects that might make a difference in your endeavor to make your Flash site compatible (and readable) with search engines.chakapingFree MemberI’ve never met a decent programmer who either wanted too, or was capable of designing
I know one, but he’s the exception that proves the rule.
phil.wFree MemberYeah, ok smarty pants. 😉 I was simplifying the point as not all the content can be indexed. And not by all search engines.
seftonFree Memberok thanks guys thats confirmed my fears – I’ll stick to the pretty part 😆
mastiles_fanylionFree MemberI was simplifying the point as not all the content can be indexed. And not by all search engines.
🙂
Just correcting you 😉 but I do technically agree with you – if a primary function of the site is to be search engine optimised I would never, ever recommend using Flash
However, some Flash-like functions can be achieved using HTML5 now – here is a site we have just put live (and I did the ‘brand’ – don’t tell TJ – too and I love it). All the animation on the homepage is coded…
🙂
jackthedogFree MemberI’ve never met a decent designer who either wanted too, or was capable of doing coding
I’ve never met a decent programmer who either wanted too, or was capable of designing
The two areas tend to be mutually exclusive in my experience.
I agree. Web coding is a completely different set of skills to designing. The closer to the sharp end you get, the more obvious the divide is, too. Each job is a specialist field.
The amount of vacancies you see that want graphic/web designers is infuriating. The two skills are entirely separate but too many employers don’t seem to recognise this. It seems particularly prevalent at the lower end of the industry where new starters are coming in. They end up being expected to learn html and css and all that stuff because those higher up the tree can’t be arsed themselves, and neither do they want to pay a professional.
I worked in computer game development for a few years and that (otherwise hateful) industry recognises that artists are artists, coders are coders and they should work together. Typically you were teamed up with a specialist coder in the field you were working in and together you’d make it work.
But in the world of design and web it seems too many employers want a jack of both trades and master of neither, so you end up with dull websites that are functionally compromised. Like the ones I can build. They work, they conform to standards but they’re just boring because when it comes to code I’m not skilled enough to do anything good.
In the last week I’ve done some voluntary work that included building a website and it’s been a dull pain in the arse. It’s completely the opposite to designing.
So to answer the OP, if you want to be a more employable designer, learn how to do web design. If you want to be really good designer, focus on that.
mastiles_fanylionFree MemberThe two skills are entirely separate but too many employers don’t seem to recognise this.
I don’t entirely agree with that – I think it has just become one of the common terms to describe a front-end developer (CSS, HTML) and only when the position is for a back-end coder (php, ruby, .net etc) does the job get described as a developer.
Hence we employ a front-end developer and I think he is very good considering he came to us as a green Uni-leaver 2 years ago.
But if we advertised the position we would potentially describe the job as for a web designer/developer.
seftonFree MemberI basically send through artwork with my plans and usually get back “we can do this but we’d need a complete rebuild” ahaha
phil.wFree Memberif a primary function of the site is to be search engine optimised
when should it not be? get them videos wrapped in some micro data!
sorry, just received the materials for my course so got my SEO hat on this morning 🙂nice site by the way MF.
I don’t entirely agree with that….etc.
+1
And using ‘designer’ without specifying web or print equally confuses the situation.
I’m moving more into the world of SEO/PPC and general online marketing where i’m finding a similar cross over of roles/job requirements with people coming from a traditional marketing background.
rewskiFree MemberDo it if it interests you, I’m in my 40’s and I’ve been a graphic designer for all my working life, I did web design for a 5 year period and found it rather frustrating from a design point of view, the handling of type is pretty poor, image size and compression is a huge compromise in your design.
Pixels are for techies and points are for graphic designers.
AlexSimonFull MemberHmmm. I feel that if you’re designing websites, then it’s almost impossible to do it well without understanding the mechanics of how the pages are put together.
Otherwise I would say you need someone to interpret your designs who does know a bit of both disciplines.The problem is, even simple websites are pretty technical things. If you don’t feel you’ve got that type of brain, then I would leave it alone.
Web designers usually have a mix of abilities and many are quite geeky and techy as well has creative.
Photographers often have the same mix of tech/creative too.The fact that you’ve mentioned 3D software and also post on singletrack leads me to believe that you maybe have the right mix? Only you can tell!
Dorset_KnobFree MemberWhen you design for print, you need to have an understanding of the print process.
Similar thing goes for a web designer…you need to have an understanding of what’s technically feasible and what isn’t … if only for self defence when some lazy-arsed UI dev tells you something “can’t be done like that”.
Doesn’t mean you need to go and learn PHP, though.
I’m as untechnical as you can get. My approach to design (as I do it, it’s not graphic design or artworking) is to follow Jeff Raskin’s (I think, maybe it was Alan Cooper’s) advice, and treat programmers as magicians, who can make anything happen. They usually can, if they’re good enough.
jackthedogFree Membergraphic/web designers
web designer/developer
That’s the difference.
The second is fine as it’s asking for a web designer.
To be fair, I haven’t looked at the job market for a few years now, and with the pace of change maybe the outlook has altered a little. Last time I looked the first one was all I saw.
benfehFree MemberLook up Adobe Muse on Adobe TV- it’s their new designer oriented web software that doesn’t need code.
Beta out now, full software due out next year.
That’s what I’m waiting for.
binnersFull MemberNever in history have 2 graphic designers ever sat and had a conversation about CSS or HTML. No matter how late it is and how much nose-bag has been consumed
If you’ve witnessed this you’re a techy! 😉
xiphonFree MemberIME designers are finding UX coding more and more important.
A friend of mine, who’s a [very very IMHO!] good designer is learning the ropes of AJAX, XHTML, etc. He sees it as essential to keep ahead of the game, as more and more companies are demanding the designers to more than just Photoshop.
David Vesty @ http://www.flickr.com/photos/9505279@N04/
binnersFull Memberas more and more companies are demanding the designers do more than just Photoshop.
May I just applaud your condescending, patronising sweeping generalisation? It really was top notch!
seftonFree Membermy passion (design wise) is packaging – thats where I’ll stay I think.
cheers chaps
Dorset_KnobFree Membermy passion (design wise) is packaging – thats where I’ll stay I think.
Wise words!
All this webby/UI/UX stuff is a load of old cobblers anyway.
Web design is becoming more and more analytics-driven, which means the web is turning into a big mountain of interactive direct mail. Good design counts for nothing: just make those CTAs nice and big.
mastiles_fanylionFree MemberSimilar thing goes for a web designer…you need to have an understanding of what’s technically feasible and what isn’t … if only for self defence when some lazy-arsed UI dev tells you something “can’t be done like that”.
We have just been asked to do some email broadcasts for a client who are using their own (print) designers to design the template.
The designers told our client that ‘a html email can only have one column’.
Errrr, no. Have you ever received a HTML email?
jackthedogFree Memberxiphon
He sees it as essential to keep ahead of the gameIt’s a shame he has to spread himself so thin. If he’s great imagine how great he could be if he spent less time fannying around in code and really indulged the power of his creative mind. Likewise, imagine how much better a talented and dedicated coder would be than him at making it come to life.
Of course he could be another exception that proves the rule but the point stands.
The most successful professional relationships I’ve had is where the designers design and the coders code. And though it helps to know the ins and out of development so you know what’s possible, that knowledge can also take with one hand what it gives with the other. When you know the supposed limits you end up thinking within them, and innovation stalls. It’s not like architecture where the laws of physics apply. The laws that govern what ultimately can and can’t be done in the digital world are being smashed apart all the time.
I’ve come up with many a solution which initially had coders laughing in my face, then being grumpy, then scratching their head, then burying themselves in their code, then eventually, though sill outwardly resenting me, admitting that it works and it looks good and they’d never have thought of doing it.
Dorset_Knob
treat programmers as magicians, who can make anything happen. They usually can, if they’re good enough.This.
As the world of technology develops, potentials expand and more and more things become possible with ever more creative uses of code and tech, at some point down the line the professions will properly split.
The jack of both trades is, I do believe, relevant right now but we’re at a transition and soon the gulf will be so vast that you’re in one camp or the other. Just as the rest of the industrial world has demanded that everyone specialise in order to really move forward.
It’s still a young industry – I know what camp my skills are best suited to so I’m sticking to doing what I do best.
Which is, I suppose, just using photoshop.
phil.wFree MemberThe jack of both trades is, I do believe, relevant right now
Always will be. Not everyone works for a full services agency with eployees to cover every discipline, and not every business can afford the services of one.
In this gap fit the people that have the skills and knowledge to cover several bases. Sure, there not going to be pushing the boundaries in UX or featuring in Creative Weekly. There will always be a place for this type of person.
seosamh77Free MemberI view, indesign, quark(I know it’s rotten, but you should still know it), photoshop, illustrator, acrobat, html/css(not dreamweaver) as part of the basic skill set of a graphic designer these days.
html/css/javascript/php/mysql/ruby whatever other language you care to mention as the domain of developers.
html/css is the presention side of things, so a designer should atleast understand what’s happening and the limitations, so there is a wee bit of an overlap imo..
binnersFull MemberThey’re all just software products though. Tools. I regard a decent fibre-tip pen and a sketch pad as far more important than CSS or HTML ability. That’s just me being an old duffer though
If I want coding, I’ll pay someone to do it thanks. I’ll do the ideas bit and the visuals
breatheeasyFree MemberIn my experience all you need as a designer is an understanding that the developer could probably do it, but it won’t be pixel perfect.
And design for the worst case (i.e. words wrapping over two lines thus creating more space) rather than hacking word spacing etc. in Photoshop to make it look perfect.
The developers could then work some magic on that kind of design…
mastiles_fanylionFree MemberAgrees completely with Binners. I don’t know any HTML or CSS but I do know what I can specify in any designs I develop so the developer can implement the designs.
It’s like saying a designer should be able to operate a B2 Heidelberg 6 colour press. I can’t, but I do know the difference between cmyk and Pantone spot colours, I know what machine seals and spot UV varnishes are, I know what is perfect binding and I can draw up a cutting forme…
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