I am finding it hard not to feel a bit sorry for them, but there are a lot of reasons the frame has been bashed on pretty much every channel online. First of all you have price and then the polarising looks but I get a bit put out by another aspect and that is the unknown nature of the company and people behind it – the lack of proof.
I get a litte annoyed when mr ‘I am ex F1 so know more than anybody!’ kind of people get involved or voice their opinion in the MTB world – They state their involvement in F1 like that gives them the automatic ability to create the best product possible and that all of us should listen & bow down to their superiority – Now I am not going to argue that F1 is at the cutting edge of some forms of engineering but it is not cycling (which often is closer to farmyard machinery!)
I think it is very bold for a new company to launch a very unique looking (suspension, pivot location and idler all done many times before) frame at such an huge price point with marketing being that ‘I am in F1 so its awesome’
The fact of the matter is, your engineering background does not always apply to other fields and sometimes your individual skills may work in one industry but not transfer to another.
The guy in F1 that used to come on this forum was always very vocal about his F1 experience but very little of that could be transferred into the cycling world.
This is such a stark contrast to Unno – A mechanical engineer with many years experience racing bikes and his own industrial design house. Their product looks stunning and early reports say they ride just as well too.
Bikes are not F1 cars, look at the Starling Cycles, all reports say a steel, single pivot, made in a shed bike is pretty much top tier.