Android is open source, theoretically nobody controls it….even Amazon used a heavily skinned version for the Kindle Fire tablet….however coming from Google’s developers the new versions obviously originate there.
Samsung going onwards with their own OS is something being talked about on the tech sites at the moment, then Samsung would have control of the hardware and software….its rumoured as being one of the reasons that Google bought Motorola, so they could also do a complete phone from hardware to software if one of their large partners (Samsung) went in another direction.
The problem any new OS has is building up an App market.
Windows are making some (slow) progress but the two busy markets are Google Play and Apple’s App Store….RIM with their new Blackberry launch later this month and will also have to fight an uphill battle….is there enough of a market to support a Windows OS, Blackberry OS, Android OS, iOS and potentially a new OS from Samsung?
So many scattered OS’s would make changing phones a nightmare, i like being able to change from an HTC to a Samsung to a Sony and just putting my Gmail details on the phone and having all my data sync from Google’s servers….if each manufacturer goes off with their own OS then you are effectively locked into their eco system, any Apps bought cant be transferred to a different brand phone if you feel like sampling something else….in that respect Android being shared with Huawei, LG, Samsung, HTC, Sony, Acer, Asus etc etc is genius from a consumer’s point of view.