Interesting I suppose, not actually the ugliest/worst effort at designing MTBs but some of those ideas are a little questionable, especially the seat clamp.
A mate of mine had an ASR-SL for a while with strategically bendy carbon stays in place of a pair of pivots... Nice bike, it did work but I'm not sure i'd want to trust it long term... What I can't quite figure out is why save on component count and complexity with a one flexible member and then have that expensive and complicated looking bolt together BB/shock mount cobblers??
And that asymmetrically mounted, cantilevered shock bolt???
That might be a hard sell...
Clearly they've had a brief look at some other mountain bikes and decided, "that lot look a bit straight forwards, we can almost certainly over design / under engineer an offroad ego-chariot for an extortionate sum and baffle the consumer with nonsense and a few animations".
I'm surprised they didn't do a wibbly legged Rigid fork too. Something like their road forks, there'd be loads more BS-Bingo options with that... or is that available too?
TBF they've just spotted the trend for silly expensive MTBs and decided they want a bit of that market too... They are a bicycle company after all.