http://www.cloud9cycles.com/street-racer#

I pass them on the way to Uni. Fortunately, they are usually closed, or closing, when I pass. That Street Racer is lovely.

Nothing to do with me BTW..

I hate that, and the marketing blurb too.

Just buy a road bike and stick some risers on it. They have just applied urban fixwheel aesthetic to a hybrid, but by using a road bike frame they have shorter TT than a hybrid.

That’s quite a lot of money for a bike that looks like a pub bike. Maybe it looks enough like a hack to stop it getting stolen. Seems to miss the point of an urban bike.

They claim to be “London’s best bike shop”.

Bold.

No, just no. They look odd.

One of their key brands…..
http://www.orrobikes.com/orro-clothing/mens_orro_audley_tweed_jacket.html

Oh dear.

Good grief, my framebuilding is too cheap.

Not sure what the Whiskey fork sells for, but 1700 for f&f is a lot, but maybe the WC1 postcode explains it. Nice detail on seatstay brace for an urban hack bike, I wonder who built it. For that cash it should be full custom & built by a guru. Steel bikes want tapered HTs not 44mm.

Not sure what the Whiskey fork sells for

£320 RRP.

Generic bike, nauseating waffle, “saw you coming” prices from a shop with an unjustifiably high opinion of itself. There’s so much wrong I’m struggling to see the appeal.

£5k for that hunk o junk.

Blimey I’m definitely in the wrong line of work.

Reminds me of Harry Enfield’s shop “I Saw You Coming”

Now sobriety has kicked in, i tend to agree. I haven’t been in the shop but it does seem to be a hipsters dream. The fact it is just round the corner from Russell Square suggests that the rent is enough to add a significant amount to that cost. Plus, it’s surrounded by trendy coffee bars, full of people trying to look earnest.

I do still quite like that Street Racer (tool for a job), but it is eye-wateringly expensive. Plus, I find the choice of parts quite odd: Why mountain bike parts on what is a road bike?

I’m sure there are bearded hipsters who would happily part with their cash, but not me.

I don’t see how it can possibly claim to be the ultimate London bike without (it seems) provision for full length mudguards.

The different philosophies amuse me, though. They make their fancy brass plates by carefully engraving them, I make my brass and copper headbadges by hitting them with a BFH 😀

Seems pitched at affluent non-cyclists.

Best market to aim for, TBH.

Do the costs add up? £1700 for F&F leaves £3300 for the rest of the components – seems a lot to me but being in work I haven’t got time to work it out.

It’s off the shelf, not shelve you cocks 👿