If a retailer is offering cashback on an item, and that offer is a key factor in your decision to buy the item, and subsequently the cashback payment is never made...
is there a contractual obligation for the retailer to pay, considering the cashback was a fundamental part of the offer & decision-making?
or is Cashback just a load of smoke and mirrors used by retailers to suck people into buying something from them (who they would never have considered in the first place)?

