It’s almost certainly to stop gas (and water) entering your property, rather than the other way round.
It sounds like you are burying subduct direct in ground (a continuous bendy pipe) and then a small solid fibre cable is blown in using compressed air? Alternative is rigid duct sections that you would then draw in solid cable, or blown fibre sub duct using rope.
Obviously the rules of your supplier are key…but we would normally run the external cable externally in trunking, or to the duct entry inside, and then gas seal where the cable leaves the sub duct. Due to fire regs, we normally have to switch to an low smoke internal cable within 5 metres of entering the property. For sub duct, I think we always stop it outside.
So in your example where you do not want external cable on building, you would either terminate the orange sub duct as soon as it enters the building, and then either joint it to internal sub duct if that exists, or more likely, gas seal where it enters, lay fibres into a splicing point, and extend using internal fibre cable, or just install the NTE/ONT on the ground floor.