There are many ways of trying to remove the fear - the way I put it to my sister in law when she flew here to the UK for the first time late last year, the pilot is more often than not, sane, and wants to get home to his / her family asap. That means the safest possible flight.
Its also good to try and enjoy the take off - I know it can be the most fearful bit as there is a lot of G involved. Just imagine its a roller coaster - just with more freedom of movement. As someone that learnt to fly as a young age (through the cadets) but doesnt fly any more (cost£££), flying is awesome fun. Personally I don't like going on rollercoasters as you are fixed in and the G forces are more feelable!
A good book is often a good way to ignore the fear around - maybe a thriller or action book so you are engrossed...? Just an idea!
Guessing the crew might not let you use an app / ebook so consider paperback!
(I am not trying to antagonise those who fear flying, just trying to help put it in to perspective and make it easier)