If only ad’s were more imaginative and interesting.
Take car ad’s for example.
1. Exterior shot of a car driving along, showing us that it has groundbreaking new features such as wheels, doors, windows, lights and other stuff that every car on the planet has therefore immediately making it completely average. Oh, and look, it can be driven on a road AND a dusty track.
2. Shot of driver grinning like an idiot and their equally ecstatic passenger looking like she’s having a Lady Chatterly moment just by sitting in the car. Maybe even some deliriously happy kids in the back acting like it’s better than Disneyland in there, despite having to stare at the back of a seat for hours.
3. Interior shot showing us that the car has got something to steer with, chairs to sit on, stuff to make it hot or cold and a talking map so stupid people can drive home from work (a route they travel every single day of the week all year round) without getting lost. Maybe there is a tiny chance they might suddenly forget where they live.