Both
Amazon Prime is a bundle service – members get free next day delivery on purchases, access to special deals sometimes and Amazon Instant Video – this used to be called LoveFilm Instant Video and it was crap.
You have to pay annual for it – it’s about £80.
Amazon Instant Video is like Netflix – a libury of films and TV series you can stream via the web – you need some way of accessing it – Smart TV, PC/Laptop or via an App on a Games Console, Tablet/Smart phone or one of the new plug-in TV devices (Cromecast, Apple TV, Firestick).
Like Netflix there’s a lot of crap on their – old films, but not great ones, piles of straight to DVD shite and the odd good film – quantity over quality.
However Netflix and Amazon are locked in a battle for viewers using exclusive content, either they buy-in or make themselves – Netflix is way ahead, they have Breaking Bad, Better Call Saul, Orange is the new Black, Narcos, House of Cards etc – very good quality, well cast and well made TV series.
Amazon are fighting back though, they bought up Fear the Walking Dead, but sadly for them it’s not gained many fans, not nearly as much as Walking Dead.
Their big one though is their new Top Gear type thing with Jeremy Clarkson and the other two, Netflix say they paid too much and it won’t work – but they need to build an audience.
It’s perhaps not a great time to be a TV addict in the UK, the best stuff is all going to pay TV and they’re fighting for as much exclusive stuff at possible – even BT is in on the act, so if you want to watch say, the F1 in full, Moto GP, Better Call Saul and the new Top Gear thing they’re all on different networks, you can buy them all but it’ll cost you well over £100 a month.