Is this some new w@nky marketing ****ttery? What’s wrong with the words ‘range’ or ‘catalogue’
Look-books are a standard fashion promotion item and have been around for years, unlike a catalogue they are just a ‘look’ at a range often photographed on location to give an idea of that seasons ‘look’ in an aspirational environment . Often the clothes are samples as production hasn’t started so wouldn’t pass close scrutiny so the images are shot in a lifestyle way rather than full on advertising production values, they also usually don’t list prices/sizing etc unlike a catalogue.
HTH.
I have no comment to make on a low-end commuter brand producing a look-book.
