I read that they had deliberately not committed to any more advertising this season after the incident so I suspect that they will quietly dismantle smiler, get another big ride and do a relaunch next year. Try to start from scratch and write this year off.
I can’t believe that those people that like adrenalin rides, will think that Alton towers is anymore “dangerous” than any other theme park, and simply not go to them ever again due to the what if risk etc.
It has been a bad year and marketing and promo literature is still in circulation, with smiler the main attraction in the Kellogg’s ticket offer packs.
Get all that cleared out, make a fresh start next year.
I can’t see the place being mothballed though, might be sold on to a different operator.
Edit. Having said all that, I went with my daughter about four weeks prior to the incident and we went on smiler, hoping for a front seat spot. I’m just wondering now if I am pit off, not just Alton towers, but rides generally. I think I’d inevitably have a degree of trepidation going in any ride now but enough to put me off, actually, perhaps so.