DonC is right, make sure it’s not overshifting via the limit screws and also that the cable enters in the right part of the mech, seen a few new bikes from some brands -particularly 2015 bikes- where the cable enters the mech on the wrong side (inc ours). That messes with cable pull and may mean the arm needs to come over too far.
Setting up Shimano 11s FDs is complex, there’s a converter built in and all sorts of checks and faff. PM me and I’ll send you the PDF to check it’s set up OK.
Also check the wheel is aligned in the frame, eg sight from the stem cap to the seat tube to see if the wheel is central to the seat tube. It may be a couple of mm either way but shouldn’t be more than that. If it’s off to the drive-side some Park dropout alignment tools can be a useful check.