The Charge ad gets a massive amount of traffic in terms of clicks!
We've just introduced text ads to sit in the bottom right corner under the shop ads. We've encouraged advertisers to use animated gifs instead of flash and many have heeded. We have stopped advertisers using the random function in the design of flash ads as this uses up a massive amount of processor resources on the users computers.
The text ads are just £10 a week and are available to everyone, including private sellers. This now gives the 'helicopter tape' salespeople a mechanism to trade instead of using the Classifieds which we really want to keep as a free resource to all registered users.
There are fewer ads on the site now than there were in the old version of the website. The ads are now on the right hand side of the page instead of both sides which we think is visually better on the eye of the user, even though Google tell us quite explicitly that we are losing ad revenue by not displaying ads in the top left corner of our website as this is the most responsive position for ads.
So, the ads will remain. Without them we seriously would turn the site into just a big single page ad for the mag with a button to push to subscribe. It seriously would not be economically viable to keep the site running at all without the vital revenue that it brings us. We will always strive to make the ads that do appear as targeted as possible and therefore at least make them as useful as they can be.
So, that's it really. Ads are a double edged sword. They are here to stay. If you like using this site then that's the price you pay. Simple.