Depends what you want from a holiday resort.. Hotel we stayed in there was nice, if a bit busy, sunny, hot and with a decent pool. About 10 mins walk from the Dollar Strip area which was a decent distance as it’s a bit of a dump. There’s a water park in Alcudia too which keeps the kids happy for a day.
Alcudia is a really good base though for exploring. Alcudia old town is lovely, the harbour area (not the port) and little beach at the end of Dollar Strip is nice too. Really close to the mountains, so we got a car for a few days went out to Cap d’Formentor, then parked up for the rest of the day at the lovely beach (near the really swanky hotel). The next day we went and had a look around Lluc monastery, picnic at a lake up in the mountains then down to Sa Calobra and a walk along the gorge (torrent parreis or something like that). Also only an hour from Palma which is a really nice city to have a wander round.
Agree with the others saying Puerto Pollensa is nicer though.
It’s no wonder Majorca is the most popular holiday destination for Brits, it’s a fantastic place and has a bit of everything.