A team of academics at the Bristol Social Marketing Centre at the University of the West of England (UWE) has announced the latest findings from their research into what British people really think about cycling.
Professor Alan Tapp with colleagues Fi Spotswood and Sarah Leonard commissioned YouGov to undertake this UK wide survey. Their research investigated the opinions about cycling amongst a representative UK sample of adults. 3,885 people aged 16-64 were interviewed in early summer 2010.
We wanted to find out if cycling is still the ‘poor man’s transport’ populated by badly dressed social misfits muttering about gear ratios, or a fashionable activity of good looking people who rock up to the office with the latest carbon frame. We asked questions about how congestion, global warming and ever-rising fuel prices might persuade us out of our cars and back onto two wheels.
I think we all know the answer to that, don't we? STW - social misfits arguing the toss since the 20th Century!
with the caption
