But since when was a heavier wheel really more fun?
2 best/most fun/suited to me and my bike MTB wheelsets I’ve had were also the heaviest. Kujo 2.35s on D521s on a jump-XC bike >15 years ago, now a P35/Ardent 2.4 29er wheelset. I think the importance of light wheels is over-emphasised based on racing marginals or feel-perceptions that are of a greater difference than any timed or wattage-based reality. On a road bike I like light wheels, on an off-road bike it’s less of a concern compared to other stuff (though I’d rather not add pointless weight, like anything on the bike – or rider)
Heavier wheels take a bit more to get moving but no big deal, you get stronger and used to it and it’s really not that much difference overall. They’re also harder to slow down so the ‘flow’ is ‘better’, to be vague. They’re more stable generally. The bigger rims and tyres just work in a way I prefer to skinny/weenie wheels with higher psis. But there’s a point where it goes too far, for my local riding and preferences that’s B+, but for somewhere rockier a B+ or 29+ would be great. It’s about balance imo rather than one aspect always being dominant.