A 25c will have a larger cross sectional radius, and a slightly larger overall radius. It is this that I think helps with rolling over imperfect surfaces. For racing at Hillingdon, I use the same pressures (Hard!) for all tyres as the surface is perfect. For road riding, commuting etc, I use a slightly lower pressure for 25c (100/105 PSI). I’ve flatted two Open Pro rims this winter with Mavic 23c tyres, despite 120 PSI (and no pinch flat). More rubber may have helped but they were both big potholes.
The Schwalbes have a very nice tubular-like cross-sectional profile in 23c and 25c. The mavics are more “U” shaped, especially the 23c, and I think that, adjusting for other factors including rim width, this is the biggest difference. They make something of compound as well, but all nice tyres roll well.