surely nobody can look at the price without doing a doubletake?
for a top of the range full-sus? wouldn't bat an eye, there are plenty of stock road bikes that cost that and more.
While I'm no where near being able to afford that trek, I can't afford a 200k car or 10mil house either and don't think that they would be worth a similar reaction either,
you must move in vastly different circles to me, then – i used to work in mayfair and even the people who could afford £200k cars would definitely bat an eyelid when one drove past. on the grounds you mention, i'd be interested to know how many of trek's competitors are offering off the peg mountain bikes that are anywhere near that money.