@crazy-legs. Fair enough. My responses were really aimed at the typical keen cyclist rather than the corporate bore trying the latest organised challenge. I don't mean to denigrate what they achieved but it's a world away from the sort of stuff we write about on here. Maybe 'we' are more inclined to rough it a bit and take a few risks but perhaps we're more conditioned to doing this.
Having written this, sadly it was a couple of corporates that were flattened on the A30 a couple of weeks ago wasn't it? I'm not sure what that says apart from however you do it, there's still an element of risk/reward and you still have to push the pedals and sit on the bike.
I like the faff, freedom and routine that comes with multi day touring and that's why an organised ride is anathema to me. I won't even ride sportives (however I have been eyeing up audaxes as they might just pass the test...).