Surly claim to have brought more beer than any other Interbike... and yet they still ran out on day 1

Premier Interbike 2011: The Final Day

Chipps made a bet four years ago. Today it was time to reckon up and see if he’d won. It was also the final day of the show. Premier Subscriptions can be bought for £30/year (including the printed mag) – £15/year for digital only or just £2/month if you want to try it out.

September 17th, 11 4,796 Categories: Events, News, Premier, Trade Show, Video

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Premier Interbike: Thursday Randoms

A video diary from the inside part of the Interbike show plus a gallery of odd shots just for our Premier users. A Premier subscription can cost just £2/month and gets you access to not only these Premier stories but our entire Mag Archive of digital issues plus eBooks.

September 16th, 11 4,044 Categories: Events, News, Premier, Trade Show

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Premier Interbike 2011 – Devinci 1st Impressions – UPDATED

Jon took a Devinci Dixon and an Atlas 29r out for a rider around the desert. Here, for our Premier subscribers are his thoughts on both. UPDATE: Close up image gallery now added! A Premier Sub costs just £2/month via visa/debit card and you can cancel at anytime.

September 16th, 11 4,946 Categories: Kit, News, Premier, Trade Show

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Interbike 2011: Thursday’s Premier photo gallery

Some carefully hand-selected photos from Wednesday at Interbike for Premier users. These pics will be appearing on the main site shortly with some detail, but in the meantime, here’s a peek…  

September 15th, 11 2,774 Categories: News, Premier, Trade Show

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Interbike 2011 – Premier Video Diary 2

Just for our Premier users here’s Interbike 2011 Video Diary part 2 with Jon and Chipps’ highlights of day 2 in the desert.  

September 14th, 11 2,044 Categories: Events, News, Premier, Trade Show

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Interbike 2011: Premier Image Dump 2

Here’s another load of photos that we’ve not had time to caption yet*, but you Premier users are sure to work out what it all is anyway. So enjoy! It’s 2.30am here and we have to be at the show in six hours If you’re a non-Premier user and you’d like to see what you’re […]

September 14th, 11 3,781 Categories: News, Premier

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Interbike 2011 Day 1 Premier Video (and a glimpse behind the scenes)

A brief introduction for our Premier users to what Interbike is about and some choice words from Surly (by which we mean some sweary stuff – so be warned! Keep the volume down if you are at work briefly – we’ve stuck a warning in the video      

September 13th, 11 2,892 Categories: News, Premier, Trade Show, Video

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Singletrack Issue 67 Digital Issue Teaser

Here’s a little bit of Issue 67 for you to read, completely free…

July 12th, 11 5,030 Categories: News, Premier, The Mag

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SRAM and Rock Shox 2012 at Pass’portes Du Soleil

New internally routed Rock Shox Reverb Stealth launches plus more detail on SRAM X0 DH

July 6th, 11 10,463 Categories: Kit, Premier, Press Launch

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2012 Lapierre Bikes Launch: Spicy and Zesty

Revised Spicy and Zesty all-mountain bikes get Nico-tuned suspension plus slacker and lower geometry

July 4th, 11 27,122 Categories: Kit, Premier, Press Launch, Video

Here's what you could have won...

Ride BMC Competition Winners!

In last week’s Fresh Goods we promised 15 lucky Premier Subscribers the chance to win some BMC goodies courtesy of the lovely Bert. Up for grabs were a load of BMC T shirts styled in a homage to hip-hoppers Run DMC and some rather nice cycling caps to finish off your look for battling away […]

July 1st, 11 4,821 Categories: Premier

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Blame The Dog – Our First eBook

Mike Ferrentino has done everything in the bike industry from spanner in a workshop to editing one of the World’s most popular bike mags. He’s now working for Santa Cruz Bikes in the marketing department (Marketing being one of his most popular subjects on which to rant) and since 2007 he’s been the regular US […]

June 22nd, 11 3,940 Categories: News, Premier, The Mag

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