THAT Santa Cruz Truck Actually Exists

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Screenshot 2016-04-15 08.42.08

It all started as a bit of fun. Randy Willoughby from Santa Cruz, playing around with Photoshop and some pictures of a classic VW pickup truck and some Santa Cruz bikes… It made for a great poster anyway.

Well, Santa Cruz was recently bought by Pon Holdings, a large group in Holland that also owns Cervelo bikes and Derby Cycles. It also happens to be the importer of Volkswagen cars in Holland.

Santa Cruz boss, Rob Roskopp went over to see the company in Holland recently and the new owners of the company announced to him that they had a present for him – they had made the pretend Volkswagen truck into a real thing.

Santa Cruz bikes, volkswagen pickup, sea otter
Lovely. Now slam it!
santa cruz, volkswagen,
A paint-free un-distressed finish will last for years in Santa Cruz, California
santa cruz, volkswagen,
The US office wasn’t sure about the ‘Harder, Smarter, Weirder’ caption, but it fits well.

And finally, here’s a great little aside. This orange Santa Cruz Stigmata has a colour-matched frame pump. Nice touch…

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Chipps Chippendale

Singletrackworld's Editor At Large

With 22 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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