Video: Sealskinz and Traharn Chidley

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Kudos to Sealskinz and international Gravity Enduro and Downhill rider Traharn Chidley for this excellent – and moving – edit that details how mountain biking (along with fell running and marathon running) has transformed Chidley’s life.

Can’t see the video? Click here

As you might expect from a waterproof clothing brand, the film features lots of lovely shots of misty moorlands, mud, puddles, rain and drizzle. There’s slow-mo singletrack action too, of course. Alongside that there’s wet hair, rain smudged mascara and enviable legs that look like they could run for miles and miles. Other brands take note: this is an engaging, authentic and inspirational watch.
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But that’s not the end of the empowerment message. For the voice over details Traharn’s experience as a victim of domestic abuse, and how mountain biking has given her the strength to move on.

I felt for the first time in a long time that I was free… it gradually gave me the strength that I’d been missing,” she says. It is an important and brave statement.

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Using such issues in advertising is, of course, a cause for debate: but it is good to see acknowledgment of the fact that we all – women and men – ride for many and varied reasons, as well as highlighting the power for good that mountain biking can be.
The film is part of Sealskinz ‘I am endurance’ campaign – which explores what endurance means by focusing on ordinary people who have overcome extraordinary challenges to reach their sporting potential.

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You can share your experiences or thoughts on the campaign via #iamendurance on social media.


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