by Marc Basiliere
June 9, 2014
Why not leave the stove at home?
While its PR pitch did little to distinguish the Hey Joe self-brewing Coffee Mug from the ongoing flood of Kickstarter gadgets, after a bit of percolating the idea began to seem like a pretty good one. Why? When out on a fast and light overnight or even weekend trip, it seems that the only time that the stove comes out is at breakfast- and then it’s most often called upon to brew a warm morning beverage.
Rather than pack a stove, fuel, and coffee pot, Hey Joe is suggesting that we bring along their Coffee Mug. Capable of brewing three 14oz (400ml) cups of coffee or tea on a charge, the electrically-powered insulated brewer can also keep warm beverages, well, warm.
“…the number of K-Cups sold in 2013 would be enough to wrap around the Earth 10.5 times.”
Being coffee roasters first and gadgeteers second, Hey Joe will be happy to sell the user coffee to work with the Mug- but common grounds should work fine. Originally conceived to work with K-Cup type pods, that approach was reconsidered when its designers realized the ubiquitous plastic pods’ environmental impact. Hey Joe’s own coffee pods are designed to be buried after use – flower seeds are incorporated into the filter – allowing riders to play Johnny Coffeeseed on their travels.
The Coffee Mug seems like an earnest project and the $49 (£29) price doesn’t seem unreasonable for something that could simplify car or bike camping. Six days in, the project is 3/4 of the way to its $20,000 target- so seems likely to succeed. Given a year or so, it wouldn’t be a surprise to find these in your local outdoor shop. Those who need their coffee fix sooner can jump the queue at Hey Joe’s Kickstarter page.