by Jamie Ware
May 7, 2014
South Yorkshire/North Derbyshire based JE James have teamed up with a host of leading distributors, suppliers and cycling groups to celebrate all things cycling in their inaugural CycleFest event (Sat 17 – Sun 18 May).
The event will give riders and potential buyers the chance to demo MTB and Road models from some of their highlight brands such as Specialized, Trek, Whyte, Wilier, Giant, Kona and Hai Bike. The demo fleet will comprise of 98 bikes and be held at The Norfolk Arms, Ringinglow. The location is on the fringes of the Sheffield and the Peak District and highlights some of the great mountain biking and road riding on the City’s doorstep.
JE James have been developing partnerships in the run up to Cyclefest and paving the way for future projects with agencies such as SusTrans who will be leading a ride with local bike it schools to the festival site and Eastern Moors and British Mountain Bike Orienteering (BMTBO), to put on a course that highlights the expanded trail network through the neighbouring Longshaw Estate.
Another exciting partnership is ‘Cycle to the Cinema 2014 programme’, with JeJames teaming up with Heason Events (organisers of the successful Sheffield Adventure Film Festival (SHAFF) and Cliffhanger) to put on some great cycling films as part of the wider CycleFest agenda. These will Include ‘A Year in Yellow’ which follows Bradley Wiggins during his amazing 2012. ‘Half The Road’ about the battle for equality in Women’s road racing, and ‘Wild Things’ which is about getting kids outdoors. Screenings are free but limited places are available per screening.
Through distributor Madison, there will be the chance to win a GoPro POV camera. We are looking for the best photo of the weekend that sums up CycleFest, also there will be a prize draw to win one of two Osprey Packs.
This is the first event of the year for JE James Cycles, who have also teamed up with a Campsite on one of the Sheffield stages key climbs on Jawbone Hill (Outibridge Lane) for the Tour de France. They will also be holding a sportive towards the end of the year as well as supporting various races and charity events throughout the year. It looking like its going to be a busy year ahead for JEJames Cycles.