by Marc Basiliere
December 2, 2013
Iconic brand is back in the zone
Founded nearly 25 years ago, O’Neil offshoot Azonic was one of the first brands to truly cater to gravity-oriented riders. With bars, stems, and pedals that could handle far more abuse than most of their peers, the company’s goods quickly found themselves under the raddest riders of the day. Innovative at the time, the brand has faded somewhat- carrying on but not really attracting much attention. We have word from UK distributors 2Wheel-Distribution that this is set to change.
Re-launching for 2014, Azonic is looking to rebuild the brand, staying true to its roots by building innovative, sturdy parts and accessories to meet the needs of boundary-pushing riders. First out of the gate is the Flat Iron pedal. With a super-low 10mm profile. the Flat Iron is intended to bring “the rider’s foot closer to the spindle axis, increasing the rider feel and reducing weight.” Available in black and neon green, the £125/$150 pedal weighs in at 385g/pair and ships with both low-profile “Micro” and longer “Fatty” pin sets.
Snatching the “longest nipples in the bikeverse” title from Crank Brothers, the Outcast wheelset (exclusively in 26in- how ’bout that?) boasts a tubeless-native rim extrusion, 24 super-short J-bend spokes, and stiffness-enhancing extended aluminium nipples. The £700/$700 wheels are 23mm wide, come with the bits for QR, 15mm, and 20mm forks while a 142x12mm rear wheel kit ships separately. The 1,940g set set weight should inspire confidence for those hard on hoops.
There are a number of stems and bars in the catalogue as well as some familiar product names to bring smiles to old-timers’ faces. There’s even a 110mm dropper post (30.9mm or 31.6mm; 34.9mm with shim) in the mix. Check out the entire range here.