Bluefit pre-selling Bluetooth-enabled… bottle.

October 3, 2013

Because technology.

Representative Singletrack Reader
This is what hydration looks like.

The advent of smartphones has done wonders for productivity, hasn’t it?  Like an extension of our own brains, computerphones have allowed us to move our mental to-do lists (pay the bills, wash feet, go for a ride) from the brain to the cloud.  Great stuff, really.

Given that nearly half of us are dehydrated (which means our bodies are not functioning efficiently), it was only a matter of time before our smart phones teamed up with smart bottles to encourage us to drink.  After all, who wants to suffer from decreased metabolism and brain activity?

Dynamic duo.
Chipps has one on order.

How does it work?  Well, according to Bluefit,

Our app collects a variety of factors such as weight, age, temperature and humidity to determine exactly how much water you need. Next step, start drinking from your BluFit bottle!

BluFit automatically records the time and amount of water consumed, sends the data straight to your phone and then to the cloud.

The app shows your current hydration level, your goals, and graphs of your historical data so you can ensure your body is consistently operating at peak efficiency.

…and then to the cloud.  Don’t forget to tell the cloud.

Which colour matches your new gloves?
Which customizable alert colour will you choose?

With so many ways for hydration to improve your life, it’s easy to imagine how BluFit can help promote a healthy lifestyle. If by promoting a healthy lifestyle they mean chucking our smartphones, then this could be a logical first step.  Pre-order for March delivery at for as little as $49 [sold out!] $54 (plus $15 international shipping).

It's either this or a Father Jack ringtone: "Drink!  Drink!  Drink!"
It’s either this or a Father Jack ringtone.

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