It’s not a proper press trip til you’ve been to A&E…

One of the perks of working at Singletrack is that everyone gets the opportunity to take in a press launch every now and then. We thought we’d break Jorji in gently by sending her off to the Swiss Alps in the tender care of Scott Bikes for a couple of days – unfortunately, she had other ideas and threw herself in at the deep end…

Words by Jorji ‘It’s not a black eye, my mascara’s run’ Frederiksen, pictures thanks to Martin Bissig/Scott.

Scott Press Launch 2014: The Initiation Test.

As I was packing up to slope out of the office early last Friday (for a terribly rad hair appointment, of all things), Dave popped his head over the partition and asked what I was up to on Monday. “Ah y’know – design an’ that… the usual.”

“Fancy Switzerland instead?'” he asked. Switzerland? Let’s say the answer was positive and not entirely publishable!


Lest we forget.

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Categorised as:

Online Feature Premier Press Launch