by Jamie Ware
May 28, 2013
Your once a week dose of retail therapy from Singletrack’s Premier Dealers, stockists and advertisers.
Tuesday Treats gives you a quality serving of independent bike retailing and a chance to win big, in this week’s prize draw.
This week, we introduce Escape Route
Escape Route is an independent cycling and outdoors retailer with over 15 years of being located on the main street of Pitlochry (close to the start of a trail network that takes you out into the Highlands of Perthshire). The guys have been working hard to establish their new, sister store in Perth launched last year.
Perth Store Manager, Ciaran picks up the story ‘We are stockists of Giant, Merida and more recently Orange Bikes. We have been supplying the Perthshire area now for almost a year and we strive to bring our well known hospitality and customer service from Pitlochry to Perth’.
Our workshops are staffed by highly experienced bike mechanics with one aim: to get your bike and components working the best for you. We take real pride in the fact that a great amount of our customers choose to travel an hour or so up the A9 from central Scotland, to see us on route to exploring the wilds. You’re certainly guaranteed an award winning, warm welcome and a great cup of coffee.
What’s your current best-selling/hottest product?
It has to be the Haglofs Ardent Short. Amazingly comfy shorts to ride in all day, waterproof, well articulated for those that wear knee pads, baggy, hard wearing, good ventilation when required. As importantly, they wash dead easy which for an MTB short, suits Scottish riding to a tee!
What kit does every member of staff have on their bike. What do you ride?
We are all big fans of Panaracer tyres up here, especially the Cedric Gracia AM! As grippy as a geko’s foot but does not sacrifice speed.
Tell us about demo bikes. What about custom builds?
We are so pumped to have Orange bikes on board with us and we are looking forward to providing custom builds aplenty for our customers. Just last week we took delivery of our first demo Orange Gyro 29er, with all the hottest bling we could throw at it. This bike is so well suited to Scottish trail riding. A bike you can ride all day and shred all night. You have got to come and have a demo!
Tell us something about your shop/staff that no one knows…
Escape Route was established in 1997 in a wee highland town called Pitlochry by Kevin (Dangerous), who is one part of the world famous “Dangerous Brothers”.
Having cycled since mountain biking began in Scotland, Mr Dangerous has achieved several ascents and descents in and around some of the highest mountains in Scotland, one being Lochnagar in Royal Deeside which he nailed on his Raleigh Maverick no less!
Back in the day he was also known to be seen cruising Repack with Joe Breeze (one of the pioneers of mountain biking) with Kev obviously trying to keep up! Mr Dangerous was also the inventor of DEF. Those who know, know.
Is there local riding you think our readers should know more about?
We meet up at our Pitlochry shop most Wednesday nights to go shred the local brown POW*. Then we most definitely go and hit our local for a few cold ones afterwards! We’re Facebook type of guys, so come join us over there for keeping up to date with our chatter and ride plans.
*WARNING! You shred the brown POW with us at your own risk. If you’re not broken by the end, then a pint of Skull Splitter will do it for you at the local. (Ask Kev about the Skull Splitter experience).
Any special deals for Singletrack Premier Members?
Singletrack subscribers benefit from free coffee and being hooked up with our loyalty card FOC. This gives you 10% rebate on all purchases (excluding sale or end of line items). Not only that, we offer free servicing on all brand new bikes for the first year.