Mavic to be headline sponsor of 2012 Trans-Provence

It’s a challenger for the hardest mountain bike race in the world and probably the toughest enduro event out there. The seven day, 320km of the Trans-Provence is set to return for 2012, along with a field of entrants that reads like a who’s who of mountain biking royalty from every facet of the sport. This year they’ve got extra support from local company and kit manufacturer Mavic who, as title sponsor, will be providing neutral technical support to all of the competitors.

Last year Mavic team rider Jerome Clementz took the win and apparently the T-P crew bumped into Michel from Mavic while he was out riding the trails above Monaco, so it makes perfect sense for them to be involved with the event.

Here’s a little bit of video to tickle your fancy, then the full release after the break…

“The organisers of Trans-Provence have teamed up with legendary French bike system & rider equipment company Mavic to bring you the 4th edition of their 7-day MTB enduro rally. With a startlist featuring a number of current World-class Cross-Country, Enduro and Downhill professionals, MAVIC® TRANS-PROVENCE 2012 promises to be the best edition yet and indeed, one of the most exciting races in the World to follow this year. As the title brand of the event, Mavic will provide comprehensive neutral technical bike support to all MAVIC® TRANS-PROVENCE 2012 race competitors, and will also be the primary prize donor.

Trans-Provence creator and race director, Ash Smith’s perspective:

“As a French-based organisation and event, Trans-Provence is very proud to collaborate with Mavic, a French company of worldwide importance throughout the cycle industry. Mavic pretty much invented the idea of neutral tech support in multi-day cycle races (something which makes so much sense for the rally-style nature of our event) … indeed they’re known generally for being a company which places big enthusiasm and professionalism in the development of the new and exciting aspects of our sport. ‘New’ and ‘exciting’ are what Trans-Provence is all about, so it adds up to what we see as being a perfect match.”

Mavic marketing manager, François-Xavier Blanc adds:

“Almost 30 years ago, Mavic pioneered technical mountain bike assistance at the first Roc d’Azur bike festival (1983). At that time, Mavic introduced the first MTB wheelset. Today Trans-Provence shows the way of progressive and challenging mountain biking practice evolution. Mavic shares the same vision of the sport through innovative, high-performance and distinctive products…. it’s why this partnership makes perfect sense”

Daily results, videos and other goodies from MAVIC® TRANS-PROVENCE 2012 can be enjoyed as of the start of the event (22/09/2012) via the following media/feeds:

Web: trans-provence.com / mavic.com
Twitter: twitter.com/transprovence
Facebook: facebook.com/transprovence
Vimeo (daily video updates during the event): vimeo.com/transprovence

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