September 28, 2011
The Singletrack van is almost fully loaded and we’ll be setting off to the NEC in Birmingham shortly. Pop by stand L43 to say hello, see what amazing offers we have – and make sure you bring suitable attire. In the meantime, here’s news from the Cycle Show organisers:
“The Cycle Show is almost upon us, and with some of the world’s most desirable brands in cycling exhibiting this year, the 2011 show which is now in its 10th year, is set to be the best yet.
Taking place between Thursday 29 September (trade and press only) and Sunday 2 October, the show’s move to the NEC sees the introduction of two brand new outdoor demo tracks due to outdoor space than in previous years, as well as over 200 exhibitors displaying their latest bikes, accessories and fashions. If you haven’t registered yet, go to www.cycleshow.co.uk/pressreg to secure your press pass.
With guest appearances from cycling celebrities including GB champs Geraint Thomas and Rebecca Romero, Olympic hopeful, Ben Swift, team Rapha Condor, U17 World Champ, Lucy Garner as well as Dirty Sanchez star and Ironman enthusiast, Matthew Pritchard, Cycle Show 2011 is not to be missed. Media will have the opportunity to interview the celebs by booking a slot during the times detailed below, or see them live on the Cycle Arena stage.
Whether you are looking for the latest innovations from specialist brands, wanting to try out a new mountain bike or see highly skilled BMX riders compete for a prize of £5,000, the Cycle Show has it all.
Test out all the latest mountain bikes on the dare2b outdoor mountain bike demo track, which is brand new to this year’s show. There’s no need to book, you can just turn up and ride out on the 1km track over the weekend. For more information, go to www.cycleshow.co.uk/mtb_track.
You can also see a sneak preview of the track here: www.cycleshow.co.uk/mtbvideo.
If road cycling is more up your street, check out the 600m road bike demo track. The outdoor track is designed specifically with the road bike and commuter in mind and gives you the opportunity to try out all the latest road bikes, including folding and electric bikes, on tarmac road. Go to www.cycleshow.co.uk/roaddemotrack for more details.
With triathlon becoming more popular than ever, this year will also see a focus on triathlon, with brands including Newton and 2XU making an appearance, as well as a chance for visitors and media alike to compete in the Indoor Triathlon, sponsored by TriUK, with an aim of beating Dirty Sanchez’s Matt Pritchard’s time. For more information, go to www.cycleshow.co.uk/indoortriathlon.
In addition, the new look Cycle Store will have a wide selection of branded clothing, accessories, lights and shoes to buy.
In the Cycle Arena, professional cycling stars, television personalities and those from the world of sport and beyond will provide visitors with tips on nutrition, along with the opportunity to hear the views of some of Britain’s top cyclists and cycling journalists on the road to 2012. See the full arena schedule here: www.cycleshow.co.uk/arena or here if you are planning to attend on trade day: www.cycleshow.co.uk/arenatrade.
After a day seeing the latest from top names including Bianchi, Campagnolo, Continental, Garmin, Hope Technology, Castelli, Peugeot, FSA, Colnago, Look, Hed, Condor, Rose, Dawes, SRAM, Zipp, Felt and many more, grab a coffee, beer or a bite to eat at the Castelli Cafe, sponsored by Saddleback.