March 15, 2011
Over the past day or two the rumour mill has been working overtime, with rumours that the legendary Canadian component manufacturers Race Face were in trouble. Reknowned for making bombproof components since starting in the early 90’s, they were on the forefront of the freeriding scene and have sponsored a huge number big name freeriders over the years.
It now seems that the rumours were correct, with a story on trusted bike industry news site BikeBiz confirming that the 18 year old company has entered liquidation.
The company, whose factory still produced some of their high end equipment near the famous North Shore in British Columbia, Canada, had 60 employees in total with 30 of those based in Asia. It looks like most of those will now be laid off, with only a core remaining temporarily to oversee the liquidation.
Bike Biz reports that the closure came as a “big surprise” to one staffer they spoke to as “the order book was strong”.
There’s no more news yet on whether anyone will step in to recover the company or buy their intellectual property and trademarks but we’d be very surprised if this is the last we’ll hear of such a massive name in the bike world.
Whatever happens, existing customers should be alright as we’ve spoken the UK Race Face distributors Silverfish who say they will continue to honour all genuine warranties…
This just in from Pete Drew of Silverfish.
Silverfish UK is sad to announce to its customers that after 18 years Race Face has gone into administration. Friday 11th March saw one of the leading mountain bike component companies announce it was closing its doors, at least for the short term.
Silverfish UK has been the sole UK distributor for Race Face since the late 1990s and has always been proud to be associated with such a cutting edge and innovative brand. We remain solidly behind all Race Face products sold by Silverfish 100 per cent, and will continue to support the brand whilst a new owner is identified.
Silverfish UK Marketing Manager Pete Drew added: “There remains a huge amount of interest in the Race Face brand among our customers and we are confident that the current position will have a positive outcome. We still have an excellent range of Race Face products in stock and will continue to sell these in the coming months. We are confident that a new owner will be identified shortly.”
Obviously, Silverfish will continue to provide support to all our customers, both in the form of warranty back up and sales support.
We hope to work closely with Race Face and their administrators in the coming weeks in an attempt to ensure that our customers can continue to use the high quality products that have become synonymous with the Race Face brand.