January 14, 2011
It’s our end of week news roundup of all the little interesting things that have been happening in the World of Mountain Biking…
Power Balance bands officially nonsense
It turns out that a hologram embedded inside a rubber wristband doesn’t actually improve your sporting performance, at least according to the Australian Competition and Consumer Comission, who forced the company to post this statement:
“In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974. If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund.”
We’re quite disappointed here as we were looking forward to launching the Singletrack Strength Stretcher, which we were certain would help with wealth, health and sexual success – ours at least. That boat has sailed. Oh well.
Hovis and Victoria Pendleton make snacking brown bread
The Olympic cyclist has unveiled her secret to keeping off the sugary treats over the festive season and it’s Hovis Wholemeal bread. They’ve developed a unique Stop Snacking Facebook app (available at www.facebook.com/hovisbakery) after independent research revealed that 86% of women found eating Hovis Wholemeal for breakfast prevented them from snacking in-between breakfast and lunch.
Raceface release super light single rings
The Vancouver based company have created a range of lightweight 7075 alloy, 4mm thick single chainrings in their BC factory that come in four different colours, are reversible for mild or wild graphics. The 32T ring weighs just 29g and RaceFace say that it’s lighter and 20% stiffer than the e13 guide ring, making it the lightest DH ready ring out there.
KCNC release tapered headsets
Superlight component manufacturers KCNC have created two new headsets for the latest tapered standard(s). The PT1860 integrated headset will cost £31.99 and the F13 semi-integrated will be £37.99. They use sealed bearings and all the colours of the ano-rainbow are available.
TSG to support the Freeride World Tour
The protective equipment maker has signed a three year deal to support the worldwide freeride series, which will kick off 2011 with the Vienna Air King on the 2nd and 3rd April. The Tour aims to be the overarching freeride series in the style of the TTR World Snowboard Tour, providing athletes and event organizers with a tangible world ranking system and guidelines for course design, judging and safety.