New, lower prices on Santa Cruz

Many people were confused about Santa Cruz’ introduction of the Nickel and Butcher bikes as they seemed to do similar jobs to the Heckler and Superlight. The difference now is that the Superlight and Heckler have gone down in price, leaving a clearer picture of how the whole Santa Cruz line works.

2011 pricing on the ever popular Superlights, Julianas and Hecklers have been reduced significantly from 2010. With frame-only pricing at £899 and complete bikes starting at £1799, they should see plenty of new customers for them. Even if they use relatively ‘old’ suspension technology, they’re simple and pretty bomb-proof.

There are also new graphics and two different colours per model (see attached photos). No more anodised finishes though.

Superlight / Juliana
The Superlight – and women’s Juliana variant – is a simple, fun 100mm travel suspension bike that is best at home on cross country epics, racing and long days in the saddle. The Juliana adds an X-Small size, but is otherwise exactly the same as the Superlight, so a medium Superlight is the same dimensions as a medium Juliana – which we find a little confusing)
Anyway, fine bikes, the pair of them.

• Frame only price £899 (Current 2010 rrp £1149)
• Complete bikes:
D XC kit with Rockshox Recon R SA 120 fork – £1799
R XC with Fox 32 Alps 120 fork – £2399
• Available in Black or Red (Superlight), and White or Seabright Blue (Juliana)
• Standard shock: Fox Float R.
• Fox RP23 upgrade: +£130

Heckler
“Sharing the same surefooted and fun-loving geometry as the Blur LT and LTc, but with a super-bomber single pivot rear suspension offering 150mm travel, the Heckler recipe remains true: a tough aluminum frame, a solid, efficient suspension and some of the best trail manners our there. Mix together, and go shred some trail. Then go do it again. And again. And again…”
The Heckler has always built into a simple, and surprisingly adaptable machine. We’ve had one under 30lbs for trail riding use, and the same bike built into a 35lb all mountain/jobbing downhill bike.

• Frame only price £899 (Current 2010 rrp £1149)
• Complete bikes:
D AM kit / Sector R SA 150 fork – £1849
R AM / Revelation RL DA 150 fork – £2399
SPX AM / Revelation RL DA 150 fork – £2899
• Available in Black or Lime Green
• Standard shock: Fox Float R.
• Fox RP23 upgrade: +£130

For more info, see your local Santa Cruz dealer, http://www.santacruzbikes.co.uk/

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