April 29, 2010
Tony Ellsworth was at the show to greet his brand’s disciples and show them what’s new in the Ellsworth range for 2010/2011… In are lots of colours, different shaped tubes, some carbon and some 29ers, out are the carbon rims they introduced at Interbike in 2008.
Ellsworth is promoting its new SST tubing: shaped, swaged and tapered – which means that all the tubes are different profiles without being hydroformed. Elsewhere, there are loads of colours and, well, colours… The 4in Truth, 5in Epiphany and 6in Moment are all going to be coming with the option of colour-matched bolts in silver, black, red, green and blue, so you’ll be able to get your bike matching just-so.
Carbon is also bike with Ellsworth, with the Enlightenment frame coming in 26in and 29in versions. It can be built up geared, belt-drive or chain singlespeed. Frames feature a tapered headtube, full internal cable routing and a frame weight of 2.7lbs.