by Matt Letch
April 9, 2010
Hot on the heels of the success of launching Transition Bicycles on the UK market, Surf Sales has added another thoroughbred to the stable by taking on the sole UK distribution for Pronghorn Racing.
Surf Sales are probably best known for distributing Dakine as they have been selling that for over 20 years. The bike team at Surf Sales, headed up by Graeme Fuller and Sean Reynolds are no strangers to the mountain bike market with over 50 collective years experience of the trade between them.
“We are thrilled to be associated with a brand that is synonymous with performance products and has a significant racing pedigree. We are excited to re- introduce this unique suspension system to the UK market.”
Pronghorn Racing’s Danish award winning A.P.L.S (Anti Power Loss System) suspension technology won over the Surf Sales team, with its carbon frame, aggressive XC racing geometry “to give you a faster and more efficient suspension design while eliminating the pedal bob.”
“Pronghorn Racing wants to make each product right and limit us to a few thoroughly developed peaks. Our products are designed with a special focus on speed and durability and we do not compromise that, by limiting ourselves to the development of beautiful and multipurpose bikes to please the big market”.
The body of the pronghorn antelope is primed for exceptional endurance and high speed over long distances. It has evolved an aerobic ability that enables it to burn oxygen with unique efficiency, and at a very high rate. Cheetahs and pronghorns have both been clocked at speeds of over 70 km/hour – but only the pronghorn can keep going at such high speeds for a long time.”
The entire range of bikes from ultra-light carbon hardtails to 150mm all mountain bikes will be available through the Surf Sales dealer network from Easter 2010.