Famous for their production of early 1940′s and 50′s scooters which were integral in the rise of the mod culture and more recently for their clothing collections, Lambretta are launching their very first ‘bicicletta’, which will be brought to you by Fisher Outdoor Leisure.
The limited edition Li126, which will retail at £599, is modelled on the famous scooters of the mod era and will be launched to the public at the London Cycle Show, Earls Court 8-11 October.
The 500 limited edition bikes, which have their own authenticity certificate, will be fully custom built and Lambretta branded throughout, with the distinctive Lambretta logo appearing on the aluminium frame, the comfort saddle and the tyres, while the bespoke flat-design mudguards are finished off with a reflective logo in the shape of the famous Mod target symbol.
The bike will also come with air suspension and disc brakes.
Fisher Outdoor CEO Richard Allmark says ‘We are very excited to be launching the Li126 Lambretta Bicicletta. We are huge fans of Lambretta, and as such have been faithful in our efforts to create a bicycle with style and class, that is in keeping with the brand heritage. Though the brand is vintage, the Li126 is a thoroughly modern bicycle. We have used the latest developments in bike technology and design to create a beautifully honed and high-performing ‘city cruiser’ bike.”
To see the Li126 first hand at next week’s Cycle Show you can get a discounted ticket for just £10.00, saving £4.50 off the on the door price by simply visiting www.cycleshow.co.uk/stm and entering the discount code STM when prompted.
Posted on: October 2, 2009