Genesis have made a name for themselves offering well designed, well specced bikes for a good price. For 2010 they are keeping with that winning theme but adding some style into the mix too. And it's fair to say they've added it in spades.
The Altitude is Genesis' steel offering, and it's not just any old steel, it's Reynolds 853. A frame can be had for a £399.99 while a full bike is available starting at £799.99.
Putty grey and metallic burgundy work really well.
The iO is a good example of how Genesis work, a hub geared hardtail seemed a good idea for UK conditions, so they made one. Last years was a success so they are carrying on.
Alfine hub gear or just stick a single speed wheel in.
A prototype titanium iO frame, the ultimate mud plugger? We shall see…
Everything looks lovely when the sun shines on it and the Altitude Ti looks particularly lovely. As for Albert…
Same frame as last year, new understated graphics, just as it should be on a Ti frame. Frame price £1099.99
Ben ran an Alpitude as his long termer and was mighty impressed, but James, Genesis designer, thought things could be improved so it's been slackened off a touch, had a 150mm fork plugged in up front and been given a make-over. We approve.
The aluminium Core usually gets looked over in favour of its steel brother the Altitude, but in this purple it's hard to ignore as is the price, £1199.99 for the Core 50 with XT, SLX and Recon forks.
Genesis Day One Drop Bar, £499.99. That's all you need to know. These will sell out quickly.
Prefer your Day One with flat bars and slick tyres to drops and knobblies? Fine, same price. Roller not included. You might get Bert though.
More skinny tyred loveliness, this time in the shape of the Flyer. £599.99 gets you one of the prettiest street bikes we've ever seen.
Detail is everything. The Flyer has plenty.