Genesis 2010

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Genesis have made a name for themselves offering well designed, well specced bikes for a good price. For 2010 they are keeping with that winning theme but adding some style into the mix too. And it's fair to say they've added it in spades.

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The Altitude is Genesis' steel offering, and it's not just any old steel, it's Reynolds 853. A frame can be had for a £399.99 while a full bike is available starting at £799.99.

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Putty grey and metallic burgundy work really well.

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The iO is a good example of how Genesis work, a hub geared hardtail seemed a good idea for UK conditions, so they made one. Last years was a success so they are carrying on.

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Alfine hub gear or just stick a single speed wheel in.

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A prototype titanium iO frame, the ultimate mud plugger? We shall see…

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Everything looks lovely when the sun shines on it and the Altitude Ti looks particularly lovely. As for Albert…

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Same frame as last year, new understated graphics, just as it should be on a Ti frame. Frame price £1099.99

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Ben ran an Alpitude as his long termer and was mighty impressed, but James, Genesis designer, thought things could be improved so it's been slackened off a touch, had a 150mm fork plugged in up front and been given a make-over. We approve.

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The aluminium Core usually gets looked over in favour of its steel brother the Altitude, but in this purple it's hard to ignore as is the price, £1199.99 for the Core 50 with XT, SLX and Recon forks.

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Genesis Day One Drop Bar, £499.99. That's all you need to know. These will sell out quickly.

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Prefer your Day One with flat bars and slick tyres to drops and knobblies? Fine, same price. Roller not included. You might get Bert though.

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More skinny tyred loveliness, this time in the shape of the Flyer. £599.99 gets you one of the prettiest street bikes we've ever seen.

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Detail is everything. The Flyer has plenty.

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