2010 Genesis Bikes

August 18, 2009

The complete unexpurgated Press Release from the Genesis Men…

Core Series:
The Core series has always been the understated workshorse of the Genesis range. For 2010 we took what was already a great frame and strived to improve it – New lighter round-tapered top and down tube saves ¼ lb in overall weight and avoids inconsistent wall thicknesses of hydro-forming tubesets. The lighter gauge rear stays also vastly increase ride comfort. With the same proven geometry as last year’s Core bikes and a lighter, vastly improved ride feel the 2010 Genesis Core range should have wide appeal. Prices from £599.99srp – £1199.99srp.

Core 40

Core 40 (£999.99srp)
– Matt XTR grey frame w/ green anodized decals
– New 6069 ALX-9 TB frame / Rockshox Recon 351 UT 85-130mm
– Shimano SLX RD / New Deore shifters & chainset / New Shimano 575 brakes (white)
– DT Swiss X450 rims

Core 50

Core 50 (£1199.99srp)
– Gloss ‘Ano’ Purple frame w/ Pewter metallic decals
– New 6069 ALX-9 TB frame / Rockshox Recon Race 120mm with Maxle Lite
– Shimano XT RD / New Deore shifters + chainset / SLX hubs + brakes
– DT Swiss X430 rims
– Premium Genesis finishing kit

The result of on Altitude on steroids! The Alpitude keeps the winning Reynolds 853 tubeset of last year but gets a 0.5˚ slacker headangle for 2010. This combined with Rock Shox’s new 2010 Revelation Race 120-150mm U-Turn Maxle Lite fork should make for an extremely capable all-round trail bike that won’t shy away from the rough, steep descents. A proven full SLX groupset with XT Shadow rear derailleur and Maxxis 2.35” High Rollers completes the bike.


Alpitude – £1699.99srp
– Gloss Pewter frame w/ Deep orange anodized metallic decal
– Reynolds 853 frame with 0.5 deg slacker HA/ New Rockshox Revelation Race U-Turn 120-150mm Maxle Lite
– Shimano SLX groupset w/ XT RD
– Welded Alex XED44 20mm rims
– Maxxis High Roller 2.35” tyres

iO & iO ID:
Last year Shimano Alfine became widely accepted by the UK mtb fraternity as perfectly capable and reliable in its offroad format. We also realised that many people with existing singlespeed mtb frames would perhaps be looking towards a possible Alfine upgrade in the near future. Wouldn’t it be nice not to have secure all the cables with all those unsightly cable ties and have proper routing??? Mmm, well we’re on the same wavelength. For 2010 both the iO and iO ID share an updated Reynolds 520 frameset with removable bolt-in cable guides, leaving you an easy upgrade to Alfine if you plump for the iO and the option neatly swap to singlespeed on the iO ID if for some reason you find 8 gears too much. Both bikes use a 32T cranks and the frame is designed around a 100mm fork.


iO (£599.99srp)
– Dark Bronze frame w/ White decals and fork
– Reynolds 520 frame with bolt-in cable guides for Alfine
– Rigid Cr-Mo fork
– RaceFace Ride XC 32T chainset
– New Shimano 486 brakes (white)

iO iD

iO ID (£1099.99srp)
– Gloss Mid Yellow frame
– Reynolds 520 frame shared with iO
– Rockshox Recon Race 100mm
– Alfine gearing
– Shimano 575 brakes / Race Face Ride XC 32T chainset

Altitude Series:
The geometry of the Altitude frame suits UK trail riding so well we decided for it to remain unchanged for 2010. You’ll also be pleased to know the quality materials with which the frames are made also stay – x2 bikes with Reynolds 520 tubesets, x2 with Reynolds 853 and the range-topper with a custom-drawn Titanium tubeset. All bikes now come with rack compatible stays and dropouts and upgraded forks. With a slight re-jig of price points within the UK market the Altitude 20 now has the appeal and ride quality of last year’s Altitude 30.

Altitude 00

Altitude 00 (£799.99srp)
– Gloss Cobalt blue frame w/ Pewter metallic decals
– Reynolds 520 frame / Rockshox Tora SL coil 100mm
– Shimano Octalink M442 crank / New Shimano M486 brakes (white)
– New Deore shifters / mechs

Altitude 10

Altitude 10 (£999.99srp)
– Gloss White frame w/ Pewter metallic decals
– Reynolds 520 frame / Rockshox Recon 351 U-Turn 85-130mm
– New Deore cranks / shifters / front mech
– Shimano SLX RD
– DT Swiss X450 rims on Shimano M495 hubs

Altitude 20 (3)

Altitude 20 (£1449.99srp)
– Gloss Cool Grey 4 / Cherry ano metallic decals
– Reynolds 853 frame / Rockshox Reba SL 120mm Maxle Lite
– Shimano SLX 20mm front hub / Deore rear
– New Shimano Deore chainset / shifters / front mech / brakes & Shimano XT RD
– DT Swiss X450 rims, Premium Genesis finish kit

Altitude 30

Altitude 30 (£1799.99srp)
– Gloss Cherry frame w/ Pewter anodized metallic decals
– Reynolds 853 frame / Rockshox Reba Race 120mm Maxle Lite
– Shimano SLX hubs (20mm front), shifters and front mech
– Shimano XT chainset, RD and brakes
– DT Swiss X430 rims, Premium Genesis finish kit

Altitude Ti

Altitude Ti (£2799.99srp)
-Ti frame with Cyan anodized metallic decal
– Fox F120RL 15mm axle, new FIT damper
– Full Shimano XT groupset throughout
– DT Swiss X430 rims, Premium Genesis finish kit

Altitude Ti Toptube

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